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Sunday, July 24, 2011

What's the Deal with Groupon?


These days it seems like everyone is looking for the best groupon deals. However as successful as groupon has become, there are many more options now available in the market to choose from. To start with the basics, groupon offers steeply discounted items, usually one a day, and allows you to buy that item. Also the more of that item your friends buy or use your referral, the cheaper it becomes to you. It’s essentially the new social marketing at it’s strongest. So while groupon has gone public, there are many other places where you can find great deals like groupon. So with so many options out there where does one begin? Well there are many sites that have started to replicate the groupon phenomenon. For one, there is the big bad boy of the internet, google, taking a stab at it. They call it google offers, and it has started to spring up within the last few months. It’s essentially the same concept as groupon. What it really comes down to in my opinion is the strength of each of these companies with the vendors that they work with, and the value added that it has to each customer. If google consistently is able to get you better offers on movie tickets, and shopping, then google offers is the way to go. However, if you are more interested in tickets to shows and groupon has better deals, then it’s a no brainer. It comes down to what is more relevant to you. I’m sure as this concept evolves all of the companies that are doing this will have a lot more diverse options to choose from. This new market will be driven by us, the consumers. It’s no secret that all the big companies track what we do, and it will only be a matter of time before google comes up with another algorithm to figure out which deals we love to get steep discounts on the most. Some of it will be common sense things, some will be more surprising. But that’s the beauty of the net, we collectively as people, unrestricted by borders can let our clicks and dollars have some influence over what is put forth to us, the basic supply and demand of economics in a very pure and immediate form. So what do we do while google and the others like groupon figure this out? Well we shop of course! Oh and maybe pick up some google and groupon stock while you’re at it! Groupon just went public for almost 700 million plus dollars I think. It’s only going to get more crowded from here, but at the end of the day that’s good for us, the consumer!

Don’t forget to check out: http://www.groupondealfinder.com


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